Games and Brazil
Brazil is Latin America’s giant in every sense of the word; our highly diversified and industrialized economy is the largest in Latin America, and the 7th largest globally. World Cup and Olympic Games were recently hosted here in 2014 and 2016 respectively; Brazilians are fanatic for Formula 1 and competing sports in general!
Furthermore, with over than 200 million people, a well-educated middle class and millions of working-class citizens, Brazil’s importance as a consumer market is on a steep upward swing.
According to Newzoo,
- In 2015, Brazil had 1.5Bn generated in revenue, and this number is expected to grow by 12.4% until 2018
- Brazil currently has a total of 68.8 players.
- In 2016, Smartphone generated a total of 284.9M in revenue;
Acording to Pesquisa Games Brasil 2016,
- Mobile has 34.4% of the players preference, while PC is just behind it with 30.1%
- The most downloaded kind of app is Video Games
- 79,1% of of users has a Android phone
In 2015, Brazil was the sixth biggest smartphone market in the world, according to eMarketer
In 2011, for the first time, Brazil was included at top notch gamming market surveys, such as Real Games (casual games global leader) and GlobalCollect (electronic payment leader).
- Surveys show Brazil as the 4th game consumer market when considering the Internet’s active users.76% of the 46 million Internet active users are also digital game players, and 47% of those are paying players.
- The time spent playing games in Brazil is almost double the time spent watching TV (5.5 hours per week) and similar to the time spent on the Internet (11.3 hours per week) .
- 83% of male and 69% off female Internet active users are game players (19.2 million and 15.8 million respectively).
More than 45 institutions in the country, among which are some of the best universities in South America, already dedicate special attention to games. There are more than 90 Programs, including master's degrees, graduate, under-graduate and technical training.
This growth is definitely one of the reasons for our quality to have risen, matching international standards.